The global mobile app market is growing rapidly and will continue to grow over the next few years. Based on data from Statista, global revenue from mobile applications is expected to reach $613 billion by 2025. This value is a rapid increase from 2020 which was ‘only’ $318 billion.
With this rapid growth, the opportunities for mobile app developers will be even greater. This is also a challenge for them to be able to improve the quality of the applications made to be the best in its class. Then, what trends will grow bigger in 2022? Check out some of them below!
Although not yet mainstream in some countries, 5G adoption continues to increase and become the new standard for mobile technology. According to Statista, the global 5G technology market is expected to reach $620.72 billion by 2030.
With various user-friendly advantages such as increased performance speeds, faster data transfers and low latency, it’s time for mobile app developers to create mobile applications that are capable of supporting 5G networks.
IoT and Cloud
Internet of Things (IoT) technology and smart objects connected to mobile devices have been around for many years. But the market will continue to grow and the value of IoT is projected to grow to reach $1.1 trillion by 2023.
The main driver behind the adoption of cloud and IoT technologies is security which is a growing concern for businesses. With more than $120 billion spent on IT security in 2019 worldwide, it’s only natural that many companies are trying to find other solutions to cut costs. IoT and the cloud offer a variety of other benefits including reduced operational costs, increased efficiency and increased connections to other platforms via APIs.
AI and Machine Learning
In an effort to provide a more personalized user experience through mobile apps, AI using predictive analytics and algorithms with machine learning will be the main technology combined.
AI or artificial intelligence is very important for navigation, speech recognition and natural language processing (NLP). Behavioral algorithms can also improve security by analyzing user behavior to detect possible fraud, suspicious activity and potential information breaches.
As more shoppers choose to shop online, more retailers are building apps to provide an easier shopping experience for their customers. Unlike e-commerce, mobile commerce or m-commerce involves buying online via a mobile application, not a mobile web page.
The mobile commerce market is expected to be worth $22 billion by 2022 likely as many B2B and B2C companies see increased engagement, conversion rates and revenue growth after they build mobile apps for their own businesses.
Beacons were first introduced in 2023, but have recently become increasingly popular, especially among retail businesses. For consumers, the benefits of beacons include real-time location-specific offers and notifications and the convenience of mobile payments (which are essential elements of m-commerce). For businesses, beacons allow them to understand their customers’ shopping preferences and patterns and turn this data into a personalized shopping experience.
In addition to the trends above, AR/VR and wearables devices are also becoming increasingly popular trends in 2022.
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